What started as an Events Manager job 5 years ago, soon turned into a Global Marketing Manager career for our colleague Teodora, who is nowadays trusted to drive the team's efforts towards creating powerful brand experiences and support demand generation for the business. Read the story and discover how every new height opened for Teodora the will and strength for the next achievement.

Tell us about your professional path within Endava.

In a world of clichés, finding a job that doesn’t feel like work was a high priority for me, and I am very lucky to be able to say that working for Endava is exactly that. Although this role can be busy, as my team and I always are, it’s the people we work with and the contribution we get to make that motivates us to push for things and give our best.  

I joined Endava in February 2015 as Events Manager, working together with the sales, marketing and delivery teams to arrange and implement business events for our clients.  Endava’s Marketing Team works at a group level with our colleagues across the 20+ offices in Europe and the Americas, to help increase our visibility in the market and attract new clients. 

After two years as Events Manager, I stepped into a new role, responsible for all the market-facing activities around Endava's solutions and service offers. But, since Endava never fails to offer big opportunities to me, I was soon covering an interim role leading the marketing team, which has now turned into a permanent position as Head of Marketing. This means I'm trusted to drive the team's efforts to achieve our core purpose for the organisation: creating a powerful brand experience and supporting our colleagues to attract and retain new clients for the business. 

I lead a team of 8 people spread across the globe, all of whom have super creative minds and are motivated by the same passion as I am. I truly appreciate the ideas and mindset they each bring to the table, and I know that any result will only be visible through them. To successfully lead my team, I focus on delegating and trusting each person to do what they know to do best.

What are your main drivers at Endava?

Again, some might think it is a cliché, but to me, Endava is all about people. No matter how I might be feeling when I wake up, getting to work and meeting my team always puts me in a great mood. Talking to people face to face or virtually, hearing them out, understanding where they are coming from and finding the best way forward is a challenge I now face many times a day. But it’s a challenge I love and one that drives me to push things forward. 

Endava is the only company in my career where I have wanted to stay for longer than one year, and I believe this is because there is a great match between who I am as a person, what I love doing, the organisational culture and the people I get the chance to meet and work with. I am extremely lucky to have a leadership team that is made up of inspirational people, who always made me feel supported and encouraged. 

The last thing that really matters to me, and which Endava does particularly well is that I know I am being heard. My opinion matters and had always mattered, even when I was a new joiner. We value the people in the room and encourage their contribution as their background and diversity are what will make the difference. As it happens every time, I am amazed at how the outcome shapes up out of sheer chaos that some things feel like in the beginning, especially with my team of creatives.

How would your colleagues describe you in one sentence?

I've asked some of them and got these replies: 

• "This tiny lady climbed the Himalayas, so there’s a lot of strength beneath the surface." 
• "Teo is a well-organized, goal-driven person with a passion for hiking. When she set herself a goal, she pushes herself to accomplish it.” 
• “She’s the most emotionally intelligent leader I’ve had the pleasure of working within all my 7 years of teaming up with creatives, which makes coming to work not only enjoyable but also a learning experience that goes way beyond professional skills.” 
• “One sentence isn’t really long enough to describe how wonderful Teodora is, as a manager, as a human being, as a marketer, as someone who is always calm under pressure.”