Follows user-centred design principles and industry standards to create meaningful experiences across multiple devices and platforms.
Responsible for the visual design (“look and feel”) of a user experience including the brand expression – translating brand typography, color, images, icons, layout, animations and interactions into design systems and digital experiences.
Works closely with clients and internal stakeholders to understand business goals and user needs.
Formulates designs experiences that achieve the goals of both clients and end-users.
Collaborates with UX and Development partners to ensure the overall vision is achieved. May assist junior team members and lead the visual design phase of small to medium sized projects.