Teodora is an engineer with a human touch. She is a 'people' person, as she likes to make sure everyone in her team reaches their full potential and feels comfortable, as well as included. Teodora also helped pro-bono several NGOs on their paths to a digital experience.
She cares and believes in an open work environment where best practices are shared.
Teodora graduated from the Academy of Economic Studies with a bachelor’s degree in Economics Informatics, Statistics, and Cybernetics and a master's degree in Database Business Support Systems.
She joined Endava through an integration process, and she is lucky to have been working with the same team for over 15 years.
If asked what the main factors that helped her succeed are, she will clearly say: “responsibility, seriousness, dedication, and my team.” “I like what I do because this career offers me the diversity, dynamism, and challenges that I need in a changing world.”
Shaping the path
Looking back, projects implementing CRM solutions remained a constant in her career. Teodora started working in this field in her 4th year of university when she was involved in a project for a partner company of Oracle. This project allowed her to draft her final thesis based on Oracle’s product called eBusiness Suite, the CRM module, of course. This was the steppingstone for 15 years of work with many CRM technologies (eBusiness Suite, Siebel, Oracle Right Now, Salesforce, and lately Microsoft Dynamics), changing trends, and working with diverse clients, industries and projects.
Theodora started as a Junior CRM Functional Consultant, which then developed in a role that enabled her to coordinate the implementation teams for smaller or bigger CRM projects, shift from simple to complex solutions, and train and nurture the juniors in her teams.
She then took on the team leading and project management responsibilities and, in the end, the CRM functional architect role.
Now her role involves her in all activities, starting from analysis, solution design, configuration, training, architecture, and project management, depending on the projects she is coordinating.
“The Career Coach, Line Manager, and Discipline Lead roles that I have in Endava, besides the role that I have in delivering the technical projects, complete my career”, Teodora says.
Although her career path constantly followed the CRM trail, the direction was also fully aligned with the market evolution. The rise in demand for cloud services made her move on from the previous “love” for Oracle Siebel, an on-premises CRM solution, towards Salesforce, about 7 years ago.
Besides the use of cloud technologies, which increased during the past years, the market has also been characterised by an increase in "off the shelf" app utilization (all kinds of apps with different purposes). Companies are now adopting what we call “digital transformation,” bringing revenue, growth, safe infrastructure, new services, and a better experience for the consumer. [AMS1]
This evolution also shaped Teodora’s role as CRM Consultant: